ABOUT JACKI
Marketing professional with a demonstrated track record in developing and implementing successful marketing campaigns, and developing client messaging and positioning. Organized and effective project manager with the ability to find creative solutions, manage multiple priorities and lead project teams. Proven success collaborating with business partners, internal and external agencies, creative teams and compliance.
Product Marketing | Demand Generation | ​Digital Marketing | Go-to-market Campaigns | Brand Positioning | Storytelling | Content Strategy | Integrated Campaigns | Cross-Functional Team Leadership | Social Media Management | Campaign Metrics | Virtual Reality (VR) | Augmented Reality (AR)
Linkedin
Professional Experience
MyVest, Senior Product Marketing Manager
MyVest is an enterprise wealth management system for the digital age. As the MyVest Product Marketing manager I lead the development of product marketing initiatives that expand brand awareness, generate new leads, and engage our network.
Scope AR, Demand Generation Marketing Manager
Scope AR's enterprise augmented reality (AR) platform, WorkLink, is designed to make anyone an instant expert.
As the Demand Generation Marketing Manager I developed and managed the digital marketing strategy for full funnel lead generation to create MQLs and opportunities for sales conversations and to drive revenue goals.
Fidelity Investments
Held a variety of marketing and communication roles at Fidelity Investments over 20 years. Experience in segment and product marketing, as well as B2B and B2C marketing campaigns. Proven success in strategic marketing campaigns, digital strategy, integrated marketing plans, go-to-marketing campaigns, product positioning, storytelling, and messaging.
Other Experience
Experience with XR design and development ​
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Circuit Stream - Introduction to Unity 3D Development (2022)
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Circuit Stream Certified XR Developer (2022)
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Circuit Stream Certified XR Designer – Unity (2021)
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NYU Tandon & Rlab UX Design Principles for AR & VR (2020)
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Coursework AR/VR: Unreal Engine game development; Fundamentals of Spark AR;
Development with Niantic Lightship
Virtual Reality and Augmented Reality
Fitness Professional
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Certified Fitness Professional (NASM 2008-2018)
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Certified Gyrotonic and Gyrokinesis Instructor 2009-2019
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Yoga Instructor/completed 200 and 300-hour Yoga Teacher Trainings
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Division I Varsity College Tennis (Harvard College) and experience as a Tennis Instructor
Educational Background
Harvard College
Bachelor of Arts, Economics
Babson College
F.W. Olin Graduate School of Business at Babson College, Master of Business Administration
Emerson College
Masters of Theater Arts
Other Education
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Circuit Stream Certified XR Designer – Unity (2021)
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Introduction to Unity 3D Development - Circuit Stream (2022)
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Circuit Stream Certified XR Developer (2022)
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NYU Tandon & Rlab UX Design Principles for AR & VR (2020)
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NYU Certificate in Filmmaking
Software/Platforms
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Google Suite, Microsoft Office, Pages, Sheets, Keynote, Microsoft Teams, Zoom, Slack, and Discord
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Salesforce, Hootsuite, and Canva
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Unity, Unreal Engine
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Adobe Suite (Photoshop, Premiere, Adobe Express, Lightroom)
Marketing Skills
Marketing Strategy
Develop cross segment marketing plans to drive awareness and engagement, using digital and social channels
Positioning and Storytelling
Positioning products, developing messaging, and building connections with the brands.
Demand Generation Marketing
Digital marketing strategy from full-funnel lead generation to opportunities for sales to pipeline and revenue goals
Let’s Connect
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